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Case studies

Real campaigns. Real numbers.

A snapshot of recent Walk N Talk engagements — territory scope, package, appointments delivered, and outcome.

Residential roofing · Anoka County, MN

50-appointment Growth campaign after a spring hail event

50Appts delivered
44%Close rate
18×ROI

Post-storm outbound targeted homeowners in three ZIPs. QA verified single-family status and homeowner presence for every appointment. Team ran 50 in about three weeks and closed 22 jobs.

Commercial exteriors · Metro MN

Premium hit-list: 10 commercial appointments on named properties

10Named-target appts
3Closed jobs
$412KJob value

Client provided a hit list of 40 target properties. Walk N Talk booked verified decision-maker appointments on 10 of them. Premium package: no back-end payments, guaranteed closing terms.

Restoration & public adjusting · Twin Cities

Standing Starter campaign, quarterly refresh

Quarters run
100Total appts
52%Claim capture

Restoration team kept a rolling 25-appointment Starter package alive across four quarters to smooth out storm seasonality. Claim capture rate held above 50% across the year.

Metal roofing · Greater MN

Scale package: 100 appointments in 45 days

100Appts delivered
38%Close rate
2Crews kept busy

Metal roofing contractor with two closing crews needed a predictable pipeline. Scale package delivered 100 verified appointments in 45 days at the best per-appointment rate we offer.

Storm restoration · Suburban MN

Standard commercial campaign, performance-based back end

15Commercial appts
4Closed jobs
2.25%Back-end rate

Standard commercial package with $900-per-appointment up-front cost and a 2.25% back end at closing. Lower up-front investment aligned with the client's cash-flow constraints in a slow month.

Roofing & siding · Ramsey, MN area

New territory launch — Starter package first, then Growth

75Total appts
2Campaigns
41%Close rate

Contractor expanded into a new suburb with a 25-appointment Starter to test conversion, then upgraded to a 50-appointment Growth campaign at the volume-discounted rate.

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